Substack Starter Kit – Dickie Bush & Nicolas Cole

Launch A Category-Defining Substack Newsletter In Just 14-Days

A step-by-step playbook to build in 2 weeks what most writers spend years trying to figure out on their own.

What You’ll Learn In Substack Starter Kit

• Substack Setup Quickstart: Get your Substack configured the right way from day one. All the growth settings turned on, Stripe connected, and a clear mental map of where everything lives so you never feel lost or accidentally sabotage yourself before you even start.
• Mini-Course #1: Category Newsletter Positioning. How you position your newsletter dictates 80%+ of its success. Use our proven framework to pick the right name, claim your niche, and make growth take care of itself.
• Mini-Course #2: Newsletter Offer Stack Generator. Build the 4 places every visitor sees before subscribing: your Welcome post, About page, Welcome email, and Pre-S blurb. So your newsletter sells itself on autopilot.
• Mini-Course #3: Substack Tech Stack. Configure Substack’s recommendation engine, referral program, and growth tools the right way. (Over 40% of all new Substack subscriptions come through Recommendations. But only if you set them up.)
• Mini-Course #4: Newsletter Conversion Secrets. Learn how to write pro-grade content that naturally, effortlessly points readers to “the next thing.” Whether that’s upgrading to paid, buying a product, or hiring you.
• Mini-Course #6: Substack Monetization Mastery. The 4 proven models for making real money from your newsletter: paid subscriptions, digital products, self-publishing, and services. And how to stack them into a $500K+/year business.

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