Introduction to SEO: Tactics and Strategy for Entrepreneurs Information

Join “Wizard of Moz” Rand Fishkin for a dive into the heart of SEO. This 90-minute class shares actionable insights and tactics for optimizing your content and organically raising the online presence of your business and brand.

Bite-sized, easy-to-follow lessons cover

• crafting an SEO strategy that “moves the needle”
• granular fundamentals for content optimization
• walk-through demos auditing a full site & specific posts

This class is perfect for entrepreneurs, small business owners, startups, freelancers, junior marketers, web designers, and copywriters eager to do SEO that matters! No prior experience or skills required.

How do you know this is the class for you? The best thing about SEO is that it’s not different for every type of site. The fundamentals covered in this class can be applied universally.

By the end, students are all invited to work on a project that can put all their learnings into action: sharing their own SEO strategy and optimizing a piece of content based on keyword research.

Here’s what you’ll learn:

• The importance of SEO: Understand why SEO is crucial for entrepreneurs and businesses, and how it impacts your website’s visibility in search engine results.
• Keyword research: Learn how to conduct effective keyword research to identify the terms and phrases your target audience is using in their search queries. Discover tools and techniques to find valuable keywords to optimize your content.
• On-page optimization: Gain insights into optimizing individual web pages to improve their rankings in search results. Learn how to optimize titles, meta tags, headings, images, and other on-page elements for better visibility and relevance.
• Technical SEO: Understand the technical aspects of SEO, including website structure, URL optimization, site speed, mobile optimization, and ensuring search engine bots can crawl and index your website effectively.
• Off-page optimization and link building: Discover strategies for building high-quality backlinks to your website, which can improve its authority and visibility. Learn ethical link-building techniques and how to foster relationships with other websites.
• SEO analytics and reporting: Learn how to measure and track the success of your SEO efforts using various analytics tools. Understand key metrics and how to analyze data to make informed decisions and refine your SEO strategy.
• SEO strategy and planning: Develop a comprehensive SEO strategy tailored to your business goals and target audience. Learn how to set realistic goals, prioritize your SEO efforts, and create an actionable plan for implementation.

About Author

Rand Fishkin is the founder of SparkToro and was previously cofounder of Moz and Inbound.org. He’s dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series, his blog, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World. When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whisky, he’ll give you the cheat code to rank #1 on Google.

More courses from the same author: Rand Fishkin

Salepage: Introduction to SEO: Tactics and Strategy for Entrepreneurs – Rand Fishkin