Strategic Brand Identity Lab – Abi Connick

Still stuck selling $500 logos? It’s time to create Strategic Brand Identities that let you charge $5k, $10k… even $15k+ per project.

This is for you if…

• You want to design more than just logos, but don’t know how to start.
• Have tried adding brand strategy… but feel unsure how to actually integrate it into your designs
• You find it difficult to get the right information in order to crystallise an overarching strategy before translating it into your designs
• You feel overworked and underpaid, dealing with vague client feedback and endless revisions
• You want to increase your value as a designer so you can charge more for your work.

Introducing: Strategic Brand Identity Lab

The complete self-paced training system that shows you exactly how to combine strategy + design into one powerful asset clients can’t resist. No more “just logos”, endless revisions or undercharging. You’ll walk away with the skills, confidence, and process to finally position yourself as a Strategic Brand Designer.

What You’ll Learn In Strategic Brand Identity Lab

Strategy Call Framework

• A proven simple but effective 3-step process to conduct effective calls
• An objection handling framework to deal with the biggest client objections
• Access to watch me on a Real Strategy Call
• And strategies to overcome self-limiting beliefs so you enter calls confident and well-prepared

Brand Foundations Playbook

• 4 strategic formulas to identify a brand’s purpose, mission, vision, and values
• A full detailed walkthrough of me doing this for a real client.
• A strategy based client management system to keep all your research and information in one organised space.
• And a framework to avoid the 4 biggest pitfalls designers make at this stage

Brand Positioning Mastery

• A roadmap for creating detailed and targeted audience personas
• A full breakdown on the strategies and tricks for researching competitors
• A deep dive into my process for pinpointing a brand’s competitive advantage
• A method for determining a Brand’s Personality and voice
• And much more!

Creative Direction Blueprint

• A 3-step tried and tested mood board creation process
• A complete workflow for researching and gathering inspiration
• Resources and guides to help you find the perfect inspiration
• And a detailed step-by-step walkthrough of myself creating mood boards for a real project, so you can see all the small intricacies that go into creating effective strategic mood boards.

The Art of Presenting Brand Strategy

• A deep dive into the 3 methods I use to present my work (with real examples)
• A blueprint on how to gather effective feedback
• And a breakdown of the 4 most common client objections that you will encounter at this stage, so you know exactly how to deal with them.

The Strategic Brand Design System

• A 6-step design process that integrates strategy from the start, ensuring all design decisions are made with purpose.
• A detailed breakdown on exactly how to translate strategy into design
• A dissection of the mistakes made during this stage and how to avoid them
• And frameworks to ensure you’re never short on ideas when it comes to choosing fonts, a color palette, creating brand assets and more.

The Flawless Presentation Formula

• A step-by-step blueprint for presenting your work effectively (using 3 proven methods)
• A comprehensive guide on gathering constructive client feedback
• Ready-to-use templates that streamline your workflow
• Practical guides for file exporting, management, and organization
• A detailed breakdown of common client objections at this stage, and exactly how to address them effectively

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