Media Buying Masterclass – Caleb Kruse

MASTER THE COMPLICATED WORLD OF FACEBOOK ADS

Stop throwing money at advertising without knowing exactly what you’re doing.

99% of people create these beautiful ads (commercials), boost posts (cringe), and hyper target a perfect audience only to have the ads fail and be out hundreds or even thousands of dollars.

Your time and your money are precious resources, and it is so frustrating to waste both on running ads that have little to no return on investment.

It took me years, but I have finally mastered the process and I am so excited to share it with you so you can save your time and money.

What You’ll Learn In Media Buying Masterclass

Introduction

• Intro Video

Foundations for Media Buying: Getting Started in the Right Direction

• Lesson 1: Setting Up the Business Manager
• Lesson 2: Adding the Pixel to a Shopify Site
• Lesson 3: Adding the Pixel to Squarespace
• Lesson 4: Adding CAPI with Stape.io
• Lesson 5: Adding Organic Pages to Business Manager
• Lesson 5.1 : Adding CAPI with Make.com + Stripe ADVANCED
• Lesson 6: Meta Ads Policy
• Lesson 7: How to Use the Ad Policy GPT
• Lesson 8: Understanding FTC Compliance
• Glossary of Terms
• Meta Set-Up Checklist
• Foundations Of Media Buying Quiz! (Optional)

Creatives that Scale: The Ultimate Creative Deep Dive for Successful Advertising on Meta

• Introduction: Creatives That Scale
• Lesson 1: Using the Competitive Analysis GPT
• Lesson 2: Overview of Tiktok Creative Center
• Lesson 3: Using Google Trends for Brainstorming
• Lesson 4: Using the Review GPT
• Lesson 5: Using the Creative Brief GPT
• Lesson 6: Using the Viral Hook Generator GPT
• Lesson 7: Using the Ad Copy Generator GPT
• Lesson 8 – Part 1: Using Top Ad Styles Google Sheet
• Lesson 8 – Part 2: Using Top Ad Styles Google Sheet
• Lesson 9: Components of an Ad
• Lesson 10: Ad Copy Frameworks
• Lesson 11: Ugly Ads / Chameleon Ads
• Lesson 12: UGC Content Checklist
• Lesson 13: Using Canva for Bulk Ad Creation
• Lesson 14 – Part 1: Creative Masterclass
• Lesson 14 – Part 2: Creative Masterclass
• Lesson 15 – How to Create UGC Videos With AI
• TikTok Accounts to Follow
• Top Ad Styles
• Top Viral Hooks
• Creative Best Practices Quiz! (Optional)

Launch Strategy: Your Blueprint for Hacking the Algorithm

• Lesson 1: Unpacking the Facebook Algorithm
• Lesson 2: Simple Blueprint for Scaling Campaigns
• Lesson 3: Creative Renaming and Organization
• Lesson 4: Using the Ad Builder Google Sheet
• Lesson 5 – Part 1: Set Up Campaign and Ad Sets
• Lesson 5 – Part 2: Building the Ads
• Lesson 6: Handling Rejected Ads
• Meta Campaign Set Up Template
• Launch Strategy Quiz (Optional)

Test, Learn & Scale: Understand What Works and Replicate Success

• Lesson 1: Media Buying Analysis
• Lesson 2: Audience Breakdowns
• Lesson 3: Customizing Facebook Reports
• Lesson 4: Building Custom Audiences
• Lesson 5: Frankenstein Ads
• Metric Formulas
• Test & Learn Quiz (Optional)

Advanced Media Buying Strategy: 10 Years of Media Buying Strategy on a Platter

• Lesson 1: Setting Up Custom Rules
• Lesson 2: The Facebook Rip Current
• Lesson 3: Organic Strategy
• Lesson 4: Adjusting Budgets
• Lesson 5: A/B Testing
• Lesson 6: Analysis Paralysis
• Lesson 7 – Part 1: Media Buying Masterclass
• Lesson 7 – Part 2: Media Buying Masterclass
• Lesson 8 – Thank You
• Media Buying Strategy Quiz (Optional)
• NEW! CBO VS ABO

Resources: Find All of the Extras Here

• Meta Campaign Set Up Template
• Glossary of Terms
• Meta Set-Up Checklist
• Metric Formulas
• TikTok Accounts to Follow
• Top Ad Styles
• Top Viral Hooks
• Custom GPTs
• Cruising Altitude
• Crusing Altitiude GIF
• The Media Buying Cycle
• Creative Testing Campaign Blueprint

More courses from the same author: Caleb Kruse